All of the following are benefits and insights provided by mystery shopping EXCEPT:
A) identifying differences in the customer experience across different times of day,location,product/service types,and other potential sources of variation in the product/service quality
B) enabling marketers to examine the gap between promises made through advertising/sales promotion and actual service delivery
C) enabling an organization to monitor compliance with product/service delivery standards and specifications
D) understanding the most profitable means of marketing a product or service
E) helping monitor the impact of training and performance improvement initiatives
Correct Answer:
Verified
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