Data mining tools are designed to sift through large quantities of data looking for patterns of customer behavior.
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Q23: Customer Lifetime Value is one of the
Q24: The interactivity of the Internet is important
Q25: CLV is essentially the NPV of all
Q26: The type of firm that typically has
Q28: A hierarchy of interactive activities suggests that
Q29: Marketers should be attempting to acquire more
Q30: The "back end" refers to business functions
Q31: It is impossible to calculate the value
Q32: It is not important whether the Internet
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