________ is the concept that helps the marketer understand how much it costs to acquire, maintain, and service a customer.
A)Market segmentation
B)Customer lifetime value
C)Lead generation

Question

Quizplus · Accepted Answer

Customer lifetime value (CLV) is the concept that helps the marketer understand the total value a particular customer adds to the business over their lifetime. It takes into account the costs of acquiring, maintaining, and servicing the customer and helps the business make decisions about marketing investments and customer retention strategies. Market segmentation is the process of dividing a larger market into smaller groups based on similar needs or characteristics. Lead generation is the process of identifying potential customers and gathering their contact information for marketing purposes. While both market segmentation and lead generation are important concepts in marketing, neither directly relates to the cost of acquiring, maintaining, and servicing a customer.

________ Is the Concept That Helps the Marketer Understand How