The term used to describe the expressed willingness of consumers to receive further promotional material from the marketer is:
A)opt-out.
B)registration.
C)opt-in.

Question

Quizplus · Accepted Answer

Opt-in refers to the practice of consumers actively giving permission to marketers to send them promotional material. This could be in the form of checking a box on a website or providing their email address to receive newsletters. Opt-out, on the other hand, refers to the practice of consumers having to take action to stop receiving promotional material, which is typically seen as less desirable. Registration refers to the process of providing personal information to access a service or website, but it does not necessarily involve giving permission for promotional material to be sent.

The Term Used to Describe the Expressed Willingness of Consumers