Testing landing pages:
A)rarely results in improvements in the lead generation and conversion process.
B)takes extensive time and cost that is beyond the resources of most corporations.
C)can produce measurable improvements in the lead generation and management process.

Question

Quizplus · Accepted Answer

Testing landing pages can produce measurable improvements in the lead generation and management process, which can ultimately lead to increased conversion rates and revenue. While it may require some resources, it is often worth it in the long run. Option A is incorrect as testing landing pages has been shown to improve lead generation and conversion. Option B is incorrect as there are many cost-effective tools and methods available for landing page testing.

Testing Landing Pages