Which of the following is a true statement about the cost of lead generation programs?
A)It costs about the same to generate a B2C lead as it does to generate a B2B lead.
B)Leads generated by inbound marketing are generally less expensive.
C)Most B2B companies can generate leads at about the same cost.

Question

Quizplus · Accepted Answer

Leads generated by inbound marketing are generally less expensive because they come from potential customers who are already interested in the product or service being offered, rather than cold leads who may require more costly advertising or outreach efforts to convert. The cost of lead generation can vary widely between different industries and companies, so it is not accurate to say that most B2B companies can generate leads at the same cost or that B2C leads cost about the same as B2B leads.

Which of the Following Is a True Statement About the Cost