Steps in developing a strategic customer care program include:
A)segmentation analysis of the customer base.
B)outsourcing parts of the customer care program.
C)moving to service delivered entirely by human agents.

Question

Quizplus · Accepted Answer

Segmentation analysis of the customer base is important in order to understand the different needs and preferences of customers. This allows for a more targeted and effective customer care program. Outsourcing and moving to entirely human-delivered service are not inherently necessary for developing a strategic customer care program.

Steps in Developing a Strategic Customer Care Program Include