True statements about the financial importance of customer service include:
A)it is not possible to measure business losses due to poor customer service.
B)customers who have problems are unlikely to repurchase, whether their problem is resolved or not.
C)businesses around the world lose millions of dollars in business each year as the result of poor customer service.

Question

Quizplus · Accepted Answer

Research has shown that businesses lose millions of dollars in business each year due to poor customer service. This loss of revenue can include the cost of lost customers, negative word-of-mouth advertising, and damage to the company's reputation. Therefore, it is essential for businesses to prioritize excellent customer service to avoid these costly consequences. Option A is not true, as it is possible to measure business losses due to poor customer service. Option B is partly true, as studies have shown that customers who experience problems are less likely to repurchase. However, if the problem is resolved effectively, they are more likely to continue doing business with the company.

True Statements About the Financial Importance of Customer Service Include