____ software tracks leads and inquiries from customers, stores a history of all correspondence and sales to a customer, and allows for tracking of outstanding issues with customers.
A) CIM
B) CAD
C) CRM
D) CAE

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) software is specifically designed to track leads, inquiries, correspondence, sales, and outstanding issues with customers. CIM (Computer Integrated Manufacturing), CAD (Computer-Aided Design), and CAE (Computer-Aided Engineering) are all software used in manufacturing and engineering processes, but do not have the same customer relationship management capabilities as CRM software.

____ Software Tracks Leads and Inquiries from Customers, Stores a History