Reversal of scale endpoints may be useful for controlling:
A) sampling error
B) falsehoods
C) nonresponse
D) attention loss
E) misunderstandings

Question

Quizplus · Accepted Answer

Reversal of scale endpoints may help control attention loss, as respondents may become increasingly fatigued during a survey and begin responding randomly or inattentively. Reversing scale endpoints can help keep respondents engaged and attentive. It is less useful for controlling sampling error, falsehoods, nonresponse, or misunderstandings.

Reversal of Scale Endpoints May Be Useful for Controlling