As stated in your text, some believe that nonresponse is a problem because:
A) companies have reduced monetary incentives
B) distaste for survey participation, busy schedules, and desire for privacy
C) a more withdrawn public, involvement in night TV and the Internet
D) the new response rate formula adopted by the Marketing Research Society is much more conservative and yields lower rates than the former formula
E) None of the above; response rates are actually increasing dramatically as professional researchers have a better knowledge of what motivates potential respondents.
Correct Answer:
Verified
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A) It
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