Online surveys are generally believed to achieve response quality equal to that of:
A)telephone surveys.
B)drop-off surveys.
C)mall-intercept surveys.
D)in-office surveys.
E)in-home surveys.

Question

Quizplus · Accepted Answer

Telephone surveys are considered the gold standard for achieving high response quality due to the ability to ensure a representative sample and the conversational nature of the interaction between interviewer and respondent. However, online surveys have become increasingly popular and can also achieve a high level of response quality if measures are taken to ensure a representative sample and minimize bias.

Online Surveys Are Generally Believed to Achieve Response Quality Equal