Which one of the following is NOT an objective of focus groups?
A) generate ideas
B) understand consumer vocabulary
C) reveal consumer needs
D) determine quantities of a proposed new products/services that will be sold in a given market
E) reveal consumer attitudes

Question

Quizplus · Accepted Answer

Determining the quantities of a proposed new product or service that will be sold in a given market is not an objective of focus groups. This objective is more in line with market research surveys or data analysis. The other objectives listed (generating ideas, understanding consumer vocabulary, revealing consumer needs, and revealing consumer attitudes) are common objectives of focus groups.

Which One of the Following Is NOT an Objective of Focus