The Nielsen TV ratings are reported in 210 geographical market areas in the U.S. market. These "TV markets" were devised by Nielsen and are called:
A) DNAs; Designated Network Areas
B) DTAs; Determined Television Areas
C) TVMs; Television Market Areas
D) DMAs; Designated Market Areas
E) TNMs; Television Nielsen Markets

Question

Quizplus · Accepted Answer

The correct term for the geographical TV markets used by Nielsen is "DMAs" which stands for Designated Market Areas. The other options are incorrect.

The Nielsen TV Ratings Are Reported in 210 Geographical Market