Preference, awareness, and recall could be thought of as marketing constructs and the constructs to be measured should be defined in the research objectives.

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Preference, awareness, and recall are commonly used marketing constructs that are typically measured in marketing research. The constructs to be measured should be clearly defined in the research objectives, which should guide the design of the study and the selection of appropriate measurement scales and techniques.

Preference, Awareness, and Recall Could Be Thought of as Marketing