When management has defined the problem and the decision to be made before calling in the marketing researcher, the researcher should:
A) accept the client's wishes
B) accept the client's wishes, except define the problem more specifically
C) ensure that broader questions are asked, in order to ensure that the real problem is dealt with
D) turn the client's statement of the problem into a generally defined research objective
E) "go along" with what the client wants even though the researcher may not agree

Question

Quizplus · Accepted Answer

The researcher should ensure that broader questions are asked to address the real problem, as the client's initial problem definition may not fully capture the underlying issues.

When Management Has Defined the Problem and the Decision to Be