Wrangler developed several different proposed advertisements. They then used marketing research to test consumers' preferences for the different promotional messages expressed in the various ads. This is an example of which use of marketing research?
A) identify market opportunities and problems
B) generate, define, and evaluate potential marketing actions
C) monitor marketing performance
D) improve marketing as a process

Question

Quizplus · Accepted Answer

Wrangler is using marketing research to evaluate potential marketing actions by testing different advertisements and determining which promotional messages resonate with consumers. This will help them make informed decisions about which ads to use in their marketing campaigns.

Wrangler Developed Several Different Proposed Advertisements