Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population, population growth, income, and other important demographic information for the defined geographical area. The research company will be performing:
A) marketing research
B) market research
C) a restaurant location study
D) basic research

Question

Quizplus · Accepted Answer

The research firm will be performing market research, as it is focused on gathering demographic information about the area to determine if it would be a good location for a fast-food restaurant franchise. Marketing research typically involves researching and analyzing consumer preferences, behaviors, and trends. A restaurant location study may be a component of market research, but this term is not typically used in the field. Basic research is focused on expanding scientific knowledge, and is not relevant to this scenario.

Abe Would Like to Locate a New Unit of His