Tim,a marketing manager,disagreed with other company managers.Tim believed that the company should not just try to make a better product or try to sell more of the product.Tim believed that the company should try to identify and satisfy consumer wants and needs.Tim's philosophy may best be described as:
A)the production-oriented philosophy.
B)the selling philosophy.
C)the marketing concept philosophy.
D)the management philosophy.

Question

Quizplus · Accepted Answer

Tim's philosophy aligns with the marketing concept philosophy, which focuses on identifying and satisfying consumer needs and wants. The production-oriented philosophy (A) focuses on producing goods efficiently and doesn't necessarily consider consumer needs. The selling philosophy (B) focuses on aggressively selling the product, regardless of consumer needs. The management philosophy (D) is too broad and doesn't specifically relate to Tim's beliefs about marketing.

Tim,a Marketing Manager,disagreed with Other Company Managers