When marketing research is used to "improve marketing as a process" instead of trying to solve a specific problem,we classify this research as applied research.

Name: When marketing research is used to "improve marketing as a process" instead of trying to solve a specific problem,we classify this research as applied research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Applied research is conducted to solve specific problems, while research aimed at improving marketing as a process is considered basic or fundamental research.

When Marketing Research Is Used to "Improve Marketing as a Process