The purpose of marketing research is to link the consumer to the marketers by providing information that can be used in making marketing decisions.

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Marketing research provides valuable information about consumers' needs, preferences, and behaviors, which helps marketers make informed decisions about product development, pricing, promotion, and distribution. This link between consumers and marketers is essential for identifying opportunities and creating successful marketing strategies. Therefore, the purpose of marketing research is to bridge the gap between the two parties and facilitate communication and understanding.

The Purpose of Marketing Research Is to Link the Consumer