A definition of marketing strategy is: a planned design to reach the largest portion of the market by leveraging the benefits of both low marketing costs and promotion using the mass media to reach the largest audience.

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This definition combines elements of both marketing tactics and advertising. A more accurate definition of marketing strategy would be a comprehensive, long-term plan that outlines how a company will achieve its marketing objectives by effectively targeting its intended audience and differentiating itself from its competitors through strategic positioning, product development, pricing strategies, and promotional tactics. It may also include considerations for market research, customer segmentation, and brand identity.

A Definition of Marketing Strategy Is: a Planned Design to Reach