Which term refers to the systematic, regular monitoring of major external forces influencing the organization?
A) demand forecasting
B) environmental scanning
C) exception reporting
D) influence analysis

Question

Quizplus · Accepted Answer

Environmental scanning is the process of monitoring and evaluating the external environment of an organization, including industry trends, competitors, economic factors, and social, political, and technological trends. This process is important for staying aware of any changes or shifts that may impact the organization's operations and strategies.

Which Term Refers to the Systematic, Regular Monitoring of Major