The information yielded by market segment profiles usually is not very useful later in the marketing process.
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Q24: Consideration of the firm's overall objectives usually
Q25: The two general approaches to measuring company
Q26: A market segment profile may cover such
Q27: Market segment profiles help determine the most
Q28: The types of surveys used to forecast
Q30: A market segment profile provides customers with
Q31: It is likely that during the fifth
Q32: Company sales potential is the maximum percentage
Q33: The size of the market potential places
Q34: In developing a company sales forecast, the
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