Evaluating and making product positioning decisions is important for
A)new products only.
B)existing products only.
C)new and existing products.
D)product deletions only.
E)new products and product deletions.

Question

Quizplus · Accepted Answer

Evaluating and making product positioning decisions is important for both new and existing products. For new products, it helps to identify the target market and unique selling propositions. For existing products, it helps to revitalize or maintain market share in a competitive market. Product deletions only relate to removing products from the market and not positioning decisions. Therefore, option C is the best choice.

Evaluating and Making Product Positioning Decisions Is Important for