When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates,competition,and estimated costs,the marketer is ready for the next step,which is to
A) identify the appropriate targeting strategy.
B) determine which segmentation variables to use.
C) develop market segment profiles.
D) evaluate relevant market segments.
E) select specific target markets.

Question

Quizplus · Accepted Answer

Once the marketer has assessed relevant market segments, the next step is to select specific target markets. This involves evaluating each segment based on factors such as attractiveness, compatibility with the company's objectives and resources, and anticipated profitability. After this evaluation, the marketer can select one or more specific target markets to focus on.

When a Marketer Is Engaged in the Target Market Selection