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After an Organization Has Determined Which of the Many Segmentation

Question 135

Multiple Choice
After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is
A) evaluating each of the relevant market segments.
B) selecting the specific target markets.
C) reviewing the appropriate marketing strategy.
D) analyzing the interaction between segmentation variables.
E) developing market segment profiles.

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is


A) evaluating each of the relevant market segments.
B) selecting the specific target markets.
C) reviewing the appropriate marketing strategy.
D) analyzing the interaction between segmentation variables.
E) developing market segment profiles.

Correct Answer:

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