Customer relationship management strives to build satisfying exchange relationships between buyers and sellers by gathering useful data at all customer-contact points.

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Customer relationship management (CRM) focuses on building strong relationships between buyers and sellers by collecting and analyzing valuable data at all customer interactions. This helps businesses gain insights into customer preferences, behavior, and needs, which in turn can be used to offer more personalized experiences and improve customer satisfaction.

Customer Relationship Management Strives to Build Satisfying Exchange Relationships Between