A new shampoo is faltering badly in the market. Marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. The Marketing Director said that the problem is the most poorly written ____ she has ever seen.
A) marketing plan
B) competitive analysis
C) operations plan
D) media schedule
E) product specification sheet

Question

Quizplus · Accepted Answer

The Marketing Director's statement indicates that the problem lies with the marketing plan. The lack of clarity and organization surrounding marketing tasks, timelines, and resources suggests that the plan was poorly written and ineffective in guiding the team's efforts.

A New Shampoo Is Faltering Badly in the Market