To gain maximum benefit from promotional efforts, marketers must strive to
A) become directly involved rather than indirectly involved.
B) obtain information about the marketing environment through their MIS.
C) realize the needs of their target market and try to meet them.
D) properly plan, implement, coordinate, and control communications.
E) use promotion during the growth stage of the product's life cycle.

Question

Quizplus · Accepted Answer

Proper planning, implementation, coordination, and control of promotional efforts are necessary to ensure maximum benefit. This involves understanding the target market, defining objectives, developing a message, selecting appropriate promotional tools, and evaluating the effectiveness of the communication. The other options are also important considerations, but they alone do not ensure effective promotional efforts.

To Gain Maximum Benefit from Promotional Efforts, Marketers Must Strive