Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of
A) the vice president of sales.
B) manipulation.
C) promotion.
D) information.
E) sales promotion.

Question

Quizplus · Accepted Answer

The definition given in the question matches with the role of promotion. Promotion is a communication process that aims to build and maintain favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its products or services. The other options such as vice president of sales, manipulation, information, and sales promotion are either specific job roles or tactics that may be a part of the overall promotion strategy.

Communication That Builds and Maintains Favorable Relationships by Informing and Persuading