When marketers emphasize price as an issue and match or beat the prices of other companies, they are using:
A) price competition.
B) Non-price competition.
C) comparative pricing strategies.
D) demand-based pricing.
E) supply-based pricing.

Question

Quizplus · Accepted Answer

When marketers emphasize price as an issue and match or beat the prices of other companies, they are engaged in price competition. This involves setting prices lower than competitors to attract customers and gain market share.

When Marketers Emphasize Price as an Issue and Match or Beat