CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
For effective SEO, Edward should _____.
A)research the keywords used by competitors
B)overuse keywords in meta descriptions
C)develop multiple links that lead to pages on other websites
D)exceed 200 characters in the description meta tag

Question

Quizplus · Accepted Answer

Researching the keywords used by competitors can help Edward identify the most relevant keywords to include in his website's content and HTML code. Overusing keywords in meta descriptions can actually harm the website's SEO, as can developing multiple links that lead to pages on other websites. The description meta tag should not exceed 200 characters, as longer descriptions may be truncated by search engines.