In the _____ form of e-commerce, firms want to develop customer loyalty and repeat business but seldom develop a close working relationship with individual customers.
A)business-to-government
B)business-to-consumer
C)business-to-business
D)consumer-to-consumer

Question

Quizplus · Accepted Answer

Business-to-consumer (B2C) e-commerce involves selling products or services directly to individual consumers. In this form of e-commerce, firms aim to develop customer loyalty and repeat business, but they do not typically develop a close working relationship with individual customers.

In the _____ Form of E-Commerce, Firms Want to Develop