Which of the following statements is true of the distribution strategy?
A)It enables physical distribution without the interference of channel intermediaries.
B)It aims at eliminating channel intermediaries.
C)It reconciles conflicts between pricing strategies and promotion strategies.
D)It is a plan for delivering the right product to the right person at the right place at the right time.

Question

Quizplus · Accepted Answer

The distribution strategy is a plan for delivering the right product to the right person at the right place at the right time. It considers factors such as physical distribution and channel intermediaries, but the ultimate goal is to ensure the timely and efficient delivery of the product to customers. The distribution strategy may also address conflicts between pricing and promotion strategies, but this is not the primary focus. Eliminating channel intermediaries is one possible approach to distribution, but it is not the only or even the most common strategy.

Which of the Following Statements Is True of the Distribution