Analysis of market share is a key to understanding a firm's:
A)social and cultural environment.
B)technological environment.
C)demographic strengths.
D)competitive environment.

Question

Quizplus · Accepted Answer

Market share analysis involves examining a firm's competition, which is part of its competitive environment. By looking at how the firm's market share compares to its competitors, the firm can identify areas where it is strong or weak, and make strategic decisions accordingly. Analysis of social and cultural, technological, and demographic factors may also be important for a firm, but these are not directly related to market share.

Analysis of Market Share Is a Key to Understanding a Firm's