Before sales of its IPad 1 reached their peak, Apple launched the IPad 2, which took sales from the IPad 1 but also overtook the sales of its competitors' products. This strategy helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.
A)speed-to-market
B)budgeting
C)event chain methodology
D)elemental cost planning

Question

Quizplus · Accepted Answer

Apple's speed-to-market strategy allowed them to maintain their position in the competitive tablet PC market by quickly releasing new and improved products, taking market share from their competitors and their own previous model.

Before Sales of Its IPad 1 Reached Their Peak, Apple