A small-scale consulting firm in Hawaii is struggling financially because it is unable to generate enough capital to run the business. The company then decides to get creative and uses web technology and digital resources to build long-term bonds with its current customers and also to reach new customers. This company is using concepts that primarily originated in the:
A)entrepreneurship era.
B)relationship era.
C)production era.
D)industrial era.

Question

Quizplus · Accepted Answer

The company is using web technology and digital resources to build long-term bonds with customers, which is a key characteristic of the relationship era. In this era, businesses focus on building relationships with customers and creating customer loyalty.

A Small-Scale Consulting Firm in Hawaii Is Struggling Financially Because