Performance criteria are stated as key performance indicators (KPIs).Which of the following is not a KPI?
A) number of reported customer complaints
B) market share, customer loyalty and retention rate
C) percentage of timely deliveries
D) internal communication to colleagues

Question

Quizplus · Accepted Answer

Internal communication to colleagues is not a performance indicator as it does not directly measure the performance of the business in achieving its goals. KPIs are typically quantifiable metrics that are directly related to the success of the business, such as customer satisfaction rates, delivery times, or revenue growth. While internal communication is important for facilitating efficient operations, it is not a performance metric on its own.

Performance Criteria Are Stated as Key Performance Indicators (KPIs)