Negative feedback by a tester on a site's color scheme should lead to changes, even when the color scheme matches other marketing material.

Question

Quizplus · Accepted Answer

A single piece of negative feedback should not automatically lead to changes, especially if the color scheme is consistent with the brand's overall marketing strategy. Decisions should be based on a broader set of data and user feedback.

Negative Feedback by a Tester on a Site's Color Scheme