Substantive and relationship goals help determine which strategy and tactics to use.

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Substantive goals refer to the outcome or result that parties desire to achieve through a negotiation, while relationship goals refer to the social or emotional aspects of the negotiation process. The choice of strategy and tactics can vary depending on the goals of the negotiation. Therefore, substantive and relationship goals help determine which strategy and tactics to use.

Substantive and Relationship Goals Help Determine Which Strategy and Tactics