The main purpose of sales promotions is to
A)get rid of excess inventory.
B)stimulate consumer demand.
C)downgrade competitors products.
D)None of the above.

Question

Quizplus · Accepted Answer

The main purpose of sales promotions is to stimulate consumer demand. Sales promotions are designed to persuade consumers to make a purchase, and can include discounts, coupons, samples, contests, and other incentives. While sales promotions can sometimes help get rid of excess inventory, this is not their primary purpose. Sales promotions also do not typically involve downgrading competitors' products.

The Main Purpose of Sales Promotions Is to