Companies use the push strategy in markets where
A)they lack access to advertising media.
B)there is a huge market potential.
C)there are a large number of distributors.
D)there are few distributors.

Question

Quizplus · Accepted Answer

The push strategy is often used when companies lack access to advertising media, as it involves pushing the product through the marketing channel to final consumers by convincing retailers to stock the product.

Companies Use the Push Strategy in Markets Where