Coco Discount Outlets plans to adopt a replicator style of internationalization.It is unlikely that Coco will
A)identify markets where its home market model will work.
B)move relatively slowly overseas.
C)follow in the footsteps of Starbacks.
D)capture economies of scale.

Question

Quizplus · Accepted Answer

The replicator style of internationalization involves rapidly and aggressively expanding the business in new international markets, rather than identifying markets where the home market model will work. Therefore, Coco Discount Outlets is unlikely to follow this model and move relatively slowly overseas. The other options are not necessarily related to the replicator style of internationalization.

Coco Discount Outlets Plans to Adopt a Replicator Style of Internationalization.It