French Bakery Breads produces a product line with a short shelf life.In Mexico it should
A)choose exclusive distribution.
B)look for shorter channels.
C)NOT be a channel captain.
D)NOT sell to Wal-Mart.

Question

Quizplus · Accepted Answer

Since the product line has a short shelf life, it is best to look for shorter channels to ensure that the products are delivered to the consumers faster and with optimal freshness. Exclusive distribution (A) may limit the reach of the products, while not being a channel captain (C) and not selling to Wal-Mart (D) may also limit the potential markets and sales.

French Bakery Breads Produces a Product Line with a Short