Avon no longer creates a tailored marketing strategy for each of the national markets in which it sells its products.Instead,Avon creates marketing strategies for four major geographic areas: (1)Asia-Pacific, (2)Europe/Middle East/Africa, (3)Latin America,and (4)North America.Avon's strategy can be described as a ____ strategy.
A)global marketing
B)pan-regional marketing
C)multidomestic marketing
D)None of the above

Question

Quizplus · Accepted Answer

Avon's strategy is a pan-regional marketing strategy, as it creates tailored strategies for larger regions rather than individual national markets, but still considers regional cultural and economic differences.

Avon No Longer Creates a Tailored Marketing Strategy for Each