RFM analysis analyzes and ranks customers based on ________.
A) their purchasing patterns
B) their income status
C) their residential location
D) Both A and B
E) their occupation

Question

Quizplus · Accepted Answer

RFM analysis stands for Recency, Frequency, Monetary analysis. It analyzes and ranks customers based on their purchasing patterns. Recency refers to how recently a customer has made a purchase, frequency refers to the number of purchases made by the customer, and monetary refers to how much money the customer has spent on purchases.

RFM Analysis Analyzes and Ranks Customers Based on ________