Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference (e.g., "he," "she," or "chairman")appeared in each book. Perlman was doing:
A)latent content coding.
B)manifest content coding.
C)quota sampling.
D)the ecological fallacy.
E)base counting.

Question

Quizplus · Accepted Answer

Professor Perlman was doing manifest content coding, where the frequency of specific words or phrases are counted in order to make comparisons. This is a form of quantitative content analysis that allows for data to be easily coded and analyzed.

Professor Perlman Was Interested in Comparing Two Textbooks to Determine