A company can use various pricing,distribution,and product strategies to maintain a product's status image.This is an example of ____ in establishing the emblematic function of products.
A) brand equity
B) symbol reinforcement
C) marketing mix readiness
D) product mix characterization
E) status strategy

Question

Quizplus · Accepted Answer

Symbol reinforcement is the correct answer because it involves using various strategies to maintain or enhance the symbolic value or status image of a product.

A Company Can Use Various Pricing,distribution,and Product Strategies to Maintain