By associating product characteristics with cultural principles and categories,
A) old meaning gets associated with the product in a recycling affect phenomenon.
B) new meaning gets created that can rebound against the individual.
C) meaning that exists at the level of the culture gets transferred to the product.
D) products become totemistic.
E) products become fetishes.

Question

Quizplus · Accepted Answer

By associating product characteristics with cultural principles and categories, existing cultural meanings can be transferred to the product. This can lead to the product being seen as representative of certain cultural values or beliefs.

By Associating Product Characteristics with Cultural Principles and Categories